“Making your site accessible helps protect your


company should it face legal action. It demonstrates your commitment to diversity and inclusion, improves the user experience, and expands your reach to a broader audience, providing a market advantage.” The Investis Digital report advises, “Businesses should also expect to see that accessibility will become a requirement for extended reality and self-service devices. “Mobile apps, video games, and virtual real-


ity may face closer scrutiny. Several app and game stores have already received demand letters and lawsuits. In September 2022, the U.S. Access Board issued an advance notice of upcoming accessibility guidelines for self-service transaction machines like self-checkout kiosks.”


Poor believes companies are trying to figure out


how to be compliant and looking for answers to make sure they are covered. “Te more conversations take place, the quicker everyone is on the same page and understands the rules,” he says, adding that he hopes those rules become standardized so not everything has to be asked every time. “We are on our own learning journey examining


how accessibility affects website building and design,” Poor sums up. “We’ve had to develop new skill sets, we’re not experts, but we’re learning as we go.” IR


Alexandra Walsh is Senior Publishing Consultant at Association Vision, the company that produces IR Update for NIRI; awalsh@associationvision.com.


Resources • Digital Accessibility in IR: Mitigate Legal Risk with a Proactive Accessibility Webinar Recap, Q4 Inc., May 2022. https:// q4blog.com/digital-accessibility-in-ir-mitigate-legal-risk-with-a-proactive-accessibility-webinar-recap/


• Digital Website Accessibility in IR: Understanding the Americans with Disabilities Act (ADA) in the Online Environment, Q4 Inc., May 2022. https://q4blog.com/website-accessibility-in-ir-understanding-the-americans-with-disabilities-act- ada-in-the-online-environment/


• Guidance on Web Accessibility and the ADA, U.S. Department of Justice, March 18, 2022. https://www.ada.gov/resources/ web-guidance/


• How the New U.S. Justice Department Ruling Affects Website Compliance, Investis Digital, May 2022. https://www. investisdigital.com/blog/investor-relations/us-justice-department-ruling-website-compliance


• How WAI Develops Accessibility Standards through the W3C Process: Milestones and Opportunities to Contribute, W3C Web Accessiblity Initiative. www.w3.org/WAI/standards-guidelines/w3c-process/


• Justice Department to Issue First-Ever Rules on Web Accessibility Under the ADA, Consumer Protection Review, Perkins Coie LLP, August 11, 2022. https://www.consumerprotectionreview.com/2022/08/justice-department-to-issue-first- ever-rules-on-web-accessibility-under-the-ada/


• Justice Department Issues ADA Web Accessibility Guidance, Consumer Protection Review, Perkins Coie LLP, April 13, 2022. https://www.consumerprotectionreview. com/2022/04/justice-department-issues-ada-web-accessibility-guidance/


• New Record for Accessibility Lawsuit Filings in 2022, Seyfarth Shaw LLP. https://www.adatitleiii.com/2023/01/plaintiffs-set-a-new-record-for- website-accessibility-lawsuit-filings-in-2022/


• Te Path to Digital Accessibility in IR: Checklist, Q4 Inc., July 2022. https:// q4blog.com/the-path-to-digital-accessibility-in-ir-checklist/


• Walden, Alison. “Te State of Accessibility in E-commerce.” Medium, 21 Oct. 2021, https://lsnrae.medium.com/the-state-of-accessibility- in-e-commerce-fc97b9bad3a2


• Laricchia, Federica. “Number of Mobile Devices Worldwide 2020-2025 | Statista.” Statista, 8 Oct. 2022, www.statista.com/statistics/245501/ multiple-mobile-device-ownership-worldwide


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