Tat’s a strong point. Shouldn’t we view all investors as equal? All for one and one for all, a level playing field. More on that later. Nicole Maselli, Head of Sales at StockPerks, agrees with Trac- tenberg. Te meme stock craze, she explains, represented a smaller universe of individual investors but became the focal point of the investment community. Tat’s why Maselli emphasizes it is important for companies “to be out there controlling their mes- saging and their narrative because the memes and Reddit rooms like WallStreetBets are out there without checks and balances. If a company can be out there sharing their story, being the one that’s actually saying, ‘Tat’s what we accomplished,’ then that’s who investors should be listening to.”
Are Retail Investors Influential? It’s important to keep in mind that retail investors did not just pop up overnight. Maselli notes, “Te dollars in individual hands have been growing for years, and you can see that from the record numbers that Fidelity, Schwab and other big retail brokers have been reporting in new account growth. Fidelity has over 40 million accounts with $9 trillion in assets under management. Schwab has over 34 million accounts with greater than $7 trillion in assets under management. Tat all started with new trading platforms and zero dollar commissions pre-pandemic, and for years you’ve
“Gen Z investors are 45% more likely to start investing by age 21 compared to millennials. They’re online, they’re getting information, they’re buying stock, and they’re doing it in record numbers. So, it’s less about your opinion of retail investors and more about how you are preparing for this tsunami of investors who are rapidly joining the economic system.”
Max Goldstein, Head of Marketing and Shareholder Experience, Stakeholder Labs
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