The importance of redefining and reconnecting with retail investors.
BY KIMBERLY ESTERKIN
investor relations. You might ask how one is supposed to instruct
I
children aged 5 to 12 about the mechanics of income statements, buyback policies, and Regulation Fair Disclosure, when investor relations is hard enough to describe to adults? Over the years, I’ve found that the best way to
explain my chosen career to anyone, no matter the age, is to begin broad, discuss the importance and history of the stock market, tie that into overall finan- cial literacy, and in a grand finale wow my audience with the wonders of leading a company’s investor communications effort. Signing up to speak for career day got me think-
ing more broadly about financial literacy. It’s not just students in need of education, but the general public. Ten I asked, “What about all those retail investors? Should investor relations professionals be better educating those individuals as well? Ten again, who are retail investors? Do we even know how to identify them?” If you conduct a Google search and type in “de-
fine a retail investor,” in less than a half a second you will get 29.4 million hits. In other words, it’s not a simple answer. While I may not be able to singularly define retail investors today, this article explores the multiple ways in which retail investors have been perceived over time; discusses novel tools available
niri.org/ irupdate IR UPDAT E ■ SPRING 2 0 2 3 19
recently spoke to a group of elementary school students at my son’s annual career day. This was my fifth year in a row talk- ing to children about pursuing a career in
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