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Introducing our New President & CEO


President & CEO Sabeena Hickman, CAE


Sabeena Hickman, CAE, is President & CEO of PHTA and serves on its Board of Directors. Hickman brings more than 20 years of relevant association experience to her new role, having previously served as Chief Executive Officer of the National Association of Landscape Professionals (NALP).


Hickman has experience in leading and transitioning organizations through prioritization of critical issues and strong fiscal oversight. Hickman joined NALP, then known as the Professional Landcare Network (PLANET), in 2007 as chief operating officer. She was appointed acting CEO in 2008 and named CEO in 2009. Under her leadership, NALP increased revenue by 38 percent over three years to $7.2 million and grew membership by 12 percent in 2018. From leading the association’s pivotal evolution—from Professional Landcare Network (PLANET) to NALP—to strengthening the partnership with the Outdoor Power Equipment Institute (OPEI) and growing the Green Industry & Equipment Expo (GIE), from the creation of the Industry Growth Initiative (IGI) to fostering new industry leadership on NALP’s board and staff, Hickman was vital in cementing NALP’s role as a premiere organization in the landscaping industry.


She is a graduate of Virginia Polytechnic Institute and State University and holds a Certified Association Executive (CAE) designation. Hickman is on the board of various charitable organizations in the Washington, D.C. metro area.


“We are delighted that Sabeena has accepted the position of President and CEO at PHTA,” said Chris Curcio, PHTA Chairman of the Board. “She has been a proven consensus builder in industries of similar size and scope to ours, and with her valuable professional background, she can take her pivotal role and energize and grow our industry. I believe that given the key changes over the past year with the unification process, Sabeena has the traction and vision to strengthen PHTA’s leadership role in a very positive and inclusive way.”


PHTA.org • Pool & Hot Tub Alliance • 703.838.0083


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PRESIDENT & CEO


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