Society and Our Industry!
Swimming lessons address the inactivity epidemic, the world’s biggest health challenge. 1
• 28% of all Americans are TOTALLY inactive2 •
50 nations3 • 2
Our industry thrives as a result of promoting the health leaders believe that creating swimmers and preventing drowning are the best ways to promote and protect the industry.4
Impact
in building demand (swimmers) and spurring growth (new pool construction) by creating a learn-to-swim index to document how many swimmers are created each year by all in the recreational water industry.
1 World Health Organization 2 Sports Fitness Industry Association 3 British Journal of Sports Medicine 4 2017 Turco & Associates
Donate and learn more at
stepintoswim.org
Questions?
service@phta.org
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