technology adoption. It takes each teammate through the learning stages, confidence stages and utilization stages specific to the technology and to each person’s role in the operation. This adoption process also accounts for fast- changing technology as it keeps each person focused on the purpose of the technology instead of the products of technology. This approach ultimately creates a culture around precision concepts and mindsets.


The success in the adoption process is in the creation of the precision mindset within the team. Established precision mindsets work together with technology to achieve operational goals. Precision irrigation mindsets ultimately increase productivity and profitability on irrigated farms by lowering input cost, improving input product efficiencies, decreasing nutrient losses and developing healthier plants resulting in increased yields.


In summary, it is possible to manage water at a precision level. We merely need to remember technology is the tool and not the solution. The solutions will always be determined by, adopted by and implemented by the organization’s team and its leaders.


Technology is the tool and not the solution.


Kylen Hunt is the head of sales for CropMetrics. His teams focus primarily on full-farm precision irrigation adoption and the transformational training programs.


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