Ideas to Help Spread the Word
Here are a few suggestions to get you started. Promote National Lawn Care Month on your website, in e-newsletters, and/or e-blasts to clients. Add a link to the TLI website which shares facts, statistics, and lawn care tips with homeowners.
Share the story with your local print and broadcast media. Offer to write an article or be interviewed by print media and provide the April is… National Lawn Care Month logo and infographics and be sure to include your company’s contact information. If you keep project before and after photos, offer to share those as well.
Contact your local television community news personnel and talk radio station hosts and offer to be interviewed and/or to share information to help them develop their own story.
Join the social media campaign on X using the hashtag #LawnCareMonth and add the hashtags #NaturalGrass #KeepItREAL! And #TPITurfTalk. Write copy using the facts and resources on the TLI webpage. Here are a few samples:
• Did you know that a 50-foot by 50-foot lawn provides enough oxygen for a family of 4? #LawnCareMonth #NaturalGrass #KeepItREAL! #TPITurfTalk and #TLIhealthylawns
• Spring has arrived. Here are some tips to help care for your yard. #LawnCareMonth #NaturalGrass #KeepItREAL! #TPITurfTalk and #TLIhealthylawns
• Fall has arrived. Here are some tips to care for your yard. #LawnCareMonth #NaturalGrass #KeepItREAL! #TPITurfTalk and #TLIhealthylawns
• Did you know lawn games have been around since the 17th Century? #LawnCareMonth #NaturalGrass #KeepItREAL! #TPITurfTalk and #TLIhealthylawns
Other Great Facts to Share
• Lawns trap more than 12 million tons of dust and dirt annually. (Te Lawn Institute)
• Turfgrass, like that found in our lawns, is much cooler than asphalt or cement, acting as an “air conditioner” for the surrounding area (lawns can be 22 degrees cooler than urban asphalt "heat islands").
• Healthy turfgrass has many miles of fibrous roots that hold soil and filter rainwater. (National Arboretum Grass Roots Project). A single grass plant can have more than 300 miles of roots.
38 Steve Trusty is co-editor of Turf News. TPI Turf News March/April 2025
Share on Instagram, posting photos of your lawn projects (or those of your clients if your company does not do sod installations) using the tags #LawnCareMonth #NaturalGrass #KeepItREAL! #TPITurfTalk and #TLIhealthylawns.
Blog about it! Use the logo and photos to add interest. Introduce a new topic several times throughout the month, sharing lawn care tips, the environmental benefits of natural grass and infographics.
Post the facts and resources on your Facebook page. Include photos of beautiful lawns and—even better— of people enjoying their lawns. Keep the message fresh with frequent new posts and invite your Facebook friends to share your posts with their friends.
Can you imagine the impact if the good news about natural grass goes viral?
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