Tap into These Free Resources
So, capture some of that magic by tailoring your messages to the public’s perspective by tapping into the many resources this partnership offers to you—all free of charge!
TPI members are well aware of the many marketing resources available on the website,www.TurfgrassSod. org, including the “Keep It Real” logo. And, Te Lawn Institute’s website,
https://www.TeLawnInstitute.org, provides links to facts, resources, infographics, and photos that you can use, like those featured in this article. Or consider using something from this statement developed by TLI. “Picnics, star gazing, and walking barefoot in the grass. Troughout many of life’s moments, lawns have been in the backdrop almost unnoticed, yet an essential element to each instance. Tey produce fresh oxygen for the air we breathe and cool the environment around our homes and urban centers. Tey provide a vital habitat for insects, plants, and the birds that feed on them, as well as protection from soil erosion and filtering of urban pollutants. Beyond the environmental benefits, lawns offer a safe place for our kids to play and entire families to enjoy, offering a source of pride and value for homeowners.”
Te National Association of Landscape Professionals (NALP) is the trade association representing an industry of more than one million lawn care, landscape, tree care, irrigation, and horticulture professionals in the United States, Canada, and overseas. NALP is committed to advancing the industry and helping its members succeed through advocacy, education, networking, training, and professional development. It showcases the benefits and value of professionally managed lawns and landscapes.
Te obvious synergy between TPI members’ production of natural grass sod and NALP members caring for the green spaces that sod provides led to the partnership in the April is… National Lawn Care Month promotion. NALP’s full- page graphic addressing climate change (on page 36) states a fact we can all rally behind, “But there is a way to fight climate change right from your backyard.”
OPEI’s TurfMutt Foundation is an environmental education and stewardship program that encourages outdoor living and caring for green spaces. Tey have chosen “Backyarding” as the name for the pandemic- prompted trend of moving indoor activities outdoors. Homeowners improved their backyards to make them an extension of their homes so they could work, cook, exercise, and even vacation outdoors—and they loved it. Promote that trend and their child-level educational outreach with the resources—including the full-page TurfMutt infographic included in this article—available on the TurfMutt Foundation website,
https://www.TurfMutt.com. For the southern hemisphere folks, TurfMutt also provides infographics specifically for the Fall season, as well as many that could be used any time of the year.
Marketing via social media provides a terrific opportunity to tailor your message to your target audience. So, as you develop your 2025 April is… National Lawn Care Month social media outreach, incorporate these resources to encourage your customers and potential customers to enjoy the many benefits of natural grass. Check out the suggestions for doing so on the following page.
TPI Turf News March/April 2025
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