ADVOCACY OR EDUCATION OR PROFESSIONALISM
line. In the end, the real losers were the customers. Their landscapes suffered because the low-ball contractors didn’t have the finan- cial resource to provide proper service. We’ve had more than one lost customer return.”
TAKE THE HIGH ROAD Orr pointed out that not all markets were af- fected the same way during the recession. For example, the owners of vacant retail, office, and warehouse space in his market suffered whereas the hospitality and tourism market in the local wine country flourished. “We’ve been using our eco-friendly land- scape service platform of propane-powered mowers, organic fertilizers and biological plant health treatments to build our presence in this higher end market,” he explained. “My advice to other business owners, when faced with a decision on how to compete, is take the high road. It’s been paying off for us and is much more fulfilling.” Willamette Landscape Services in Tualatin, Oregon, has also been doing more work for what company vice
Pacific Landscapes operates 13 maintenance crews. “We could cut prices, but participating in that game would just feed the fire,” noted Darryl Orr.
president Matt Triplett, Landscape Industry Certified, call eco-minded customers. “In downtown Portland, we’ve
(“How to Beat an Old Adversary” continued on p.37 )
Get What You Need.
Our stores feature an an open floor plan, stocked shelves and experts on staff. You’ll be sure to quickly get what you came for.
EwingIrrigation.com/locations
NATIONAL ASSOCIATION OF LANDSCAPE PROFESSIONALS
19
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40