Use Statistics to Grow Your Practice: KPIs Don’t Lie!


Mark Sanna, DC, ACRB Level II, FICC Originally published by the Chiropractic Future Strategic Plan. Reprinted with permission.


A well-run practice is managed by its statistics and not by


the emotions of its leadership. Statistics, also referred to as Key Performance Indicators


practice leaders and team members to set performance benchmarks, analyze performance, and make


(KPIs), are vital for both targeted


suggestions for


correction and improvement. Statistical analysis should play a     your practice. Statistics help to track the “ups and downs” and cyclic patterns of your practice.


Managing a practice without statistics is like driving without a roadmap. You won’t know when you are of course or when you reach your destination. Without your practice statistics, your leadership and practice team are required to run your practice based upon emotions.


Initial Monthly Statistics: Your Starting Point


Monthly statistics enable you to measure the “heartbeat” of your practice. They serve as tools that can be used to predict, diagnose, and expose the strengths and weaknesses of your practice. They represent the facts, not your emotions, about how well your practice is doing. This data establishes a baseline for your practice. It is used to measure the productivity gains that you       practice development.


24 www .ch ir oh ealth.or g


Essential Monthly Data • Office Visits • New Patients • Reactivated Patients • Missed Appointments • Services Rendered • Write Offs • Collections


Essential Monthly Benchmarks


Patient Visit Average (PVA) measures the average number of visits patients are seen in your practice. Based upon medical necessity and Wellness care, your PVA should be between 30-35 visits.


• PVA Formula: New Patients ÷ Patient Visits


Case Average (CA) measures the value of the average case in your practice.


• CA Formula: Services Rendered ÷ New Patients


Office Visit Average (OVA) measures the services rendered in dollars for each office visit


• OVA Formula: Services ÷ Office Visits


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