and career counseling and placement. The program is making significant
progress on all fronts. “Since the program’s launch in 2019,
N
ow in its fifth year, AGC of California’s groundbreaking workforce development program,
Build California, continues to make inroads in its efforts to grow California’s construc- tion workforce pipeline, in both the skilled trades and operations career paths. Created with the goal to inspire, en-
gage, and activate the next generation of construction workforce, Build California has adopted a multi-pronged approach to achieve this mission. In 2024, these efforts have centered around social and digital media, student and community outreach,
Build California has experienced tremen- dous growth due to our strategic and unique approach to building the next generation of the construction workforce,” said Erin Volk, executive director of AGC Construction Education Foundation and senior vice president, workforce and community development at AGC of California. “Trough industry support and investment in our mission, as well as grant funders, we’re able to expand our impact through career counseling and placements with AGC member compa- nies and training programs statewide.” Through student and community
outreach, Build California reached over 33,000 students in the first half of 2024 alone through outreach at schools and community events. Tat represents 92% of the 36,000 students reached in all of 2023, which represented a 187% increase from the prior year. As of mid-2024, there were over 7,000 website signups of individuals looking to utilize construction career services from Build California, an 878% increase from the 2023 total of 723 signups. Trough its highly impactful advertis-
Call to Action:
Employers take note! If you have open positions to fill in both skilled trades or operations, or specific workforce needs, Build California wants to hear from you. Please reach out to Daniel Torres at (916) 371-2422 or email
TorresD@agc-ca.org.
ing campaign highlighting the benefits of careers in specific construction trade sectors, Build California has notched an impressive 75% conversion rate – turn- ing initial online inquiries and website signups for more information into actual placements of those individuals into the construction workforce ranks. (By comparison, a 35% conversion rate is considered high for responses to recruit- ment ads.) Of the 7,000 signups that were converted from social and digital media advertising, in-person outreach at school presentations or career fairs in 2024, nearly a quarter (22%) were from an aggregate of underrepresented populations in construction. Build California’s success in reaching women and underrepresented commu-
CALIFORNIA CONSTRUCTOR SEPTEMBER/OCTOBER 2024
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