Business of Design BY JOYCE MASON-MONHEIM, AAF, AIFD, AZMF, PFCI
WHITE AND LIGHT > When we think of the color white, we often think of the absence of color, but for the floral industry, the color white is prominent in so many flower varieties that we use in everyday and wedding designs. Its calming effect and tranquility reflect well-being, lightness and quiet reflection, which our consumers appreciate in today’s environment. And that’s also why the Pantone Color Institute chose “Cloud Dancer,” a tranquil white, as its color of the year. Monochromatic design color
palettes, especially those using white flowers and green foliage, enable designers to emphasize contrast through texture rather than color. The result is a light, airy aesthetic that feels versatile and refined, offering a blank canvas that adapts easily to any environment. When white flowers are paired with shades of green foliage, foliage that typically recedes into the background becomes more visible, adding depth and intention. The approach fosters a greater appreciation for design details that are often overlooked. One of the challenges designers face is the
multitude of colors available to them. Flowers have a powerful ability to make us happy, brighten our day and deepen our appreciation of the beauty of nature — no matter the color. Monochromatic design eases that overwhelm and shifts the focus to other elements of design.
Joyce Mason-Monheim, AAF, AIFD, AzMF, PFCI, is a freelance floral designer and educator residing in Tucson, Arizona.
MINI CLOUD DANCER Wholesale cost: $11–$13. Suggested retail: $40–$45. Recipe: 1 campanula (white), 1 lisianthus (white), 2 veronica (white), 2 brunia (silver), 1 seeded eucalyptus (green).
36 FLORAL MANAGEMENT | Mar/Apr 2026 |
WWW.SAFNOW.ORG
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