Fresh Choices BY KATIE VINCENT
Cloud Dancer, so she “wrote a dissertation” in her stories to explain her position. “I just happen to think white is a really essential color in design,” she
says. “It’s a perfect contrast hero. White amplifies whatever sits near it — color, texture, shadow, shine. White creates breathing room for the eye. It removes visual noise and lets every intention detail feel expensive, elevated, and editorial. In luxury design, space is the flex. White surfaces bounce light beautifully, lifting a design and giving it that floating, weightless feeling. And on a deeper or more symbolic level, white represents purity and new beginnings.” In Portland, Oregon, Floral Design Institute Director Leanne Kesler,
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AAF, AIFD, CEJ, FDI, PFCI, also found the strong reaction a bit puzzling. “White isn’t the absence of color,” she says. “It’s the stage that allows everything else to shine. Used alone, it feels calm and intentional; paired with other hues it creates balance and harmony, offering a timeless but emotionally resonant direction for floral design.” As a teacher, Kesler says she is thankful Cloud Dancer translates
beautifully across all types of floral products. Among the many options she has in mind: roses, hydrangeas, sweet peas, anthurium, lisianthus, callas, cotton, limonium, anemones, ranunculus, clematis, alstroemeria, chrysanthemums, lilies and gypsophila. “What a wonderful and adaptable color to work with,” she says. Here are some of the countless varieties of white flowers to elevate
‘WHITE TUTU’
CHRYSANTHEMUM Dekker
‘WHITE FOCUS’
ALSTROEMERIA Tessa Corp
your designs this year. Katie Vincent is the senior contributing editor for Floral Management.
‘HELICOPTER’ ROSES DVFlora
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18 FLORAL MANAGEMENT | Mar/Apr 2026 |
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BETSY HANSEN
BETSY HANSEN
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