MA 20


ROOM TO GROW? Florists are treating real estate as a strategic asset, aligning real estate decisions with their shop’s business model, growth, goals and eventual exit strategy.


26


FLORAL WHOLESALE IN FLUX Consolidation in the wholesale sector is accelerating — bringing new efficiencies, new pressures and uneven impacts for florists.


30 8 40


ON THE COVER Christine Guenther, AAF, PFCI (holding scissors), marks the opening of her newest WildFlower location alongside family, employees and community members. Read more about how fl orists are using real estate decisions to support business growth, fl exibility and long-term fi nancial planning in “Room to Grow?” on page 20.


REDUCE FRAUD EXPOSURE The realities of retail floristry create unique fraud risks — and make prevention essential to protecting profits and operations.


MAR/APR 2


R 2026 I VOLUME 43


43 I NUMBE


NUMBER 1


2 VIEWPOINT 4 AD INDEX 5 MORE ONLINE 5 WHAT INSPIRES US 6 SAF IN ACTION 8


HANDS ON 12 TALENT


14 FLOWER SALE OR FAIL? 16 FRESH CHOICES 32 UP THE SUPPLY CHAIN 34 DIGITAL STRATEGY 36 BUSINESS OF DESIGN 38 NEW PRODUCTS 40 QUALITY

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