Business o


SLEEK > Tulips —


s of Design BY DEREK WOODRUFF, AAF, AIFD, PFCI, CF , K AND SIMPLE s — a spring favorite for fl orists and customers — may short supply this season.


An unusually rainy year in the Neth ler ands resulting in a production decrease ofe of up to 30%, compounded by the closure of two domestic tulip farms: These combined pressures are leading t fo fewer, smaller tulip blooms and h hd hig er costs.


f prices, and


Retailers and designers must prepare ffor limited availability, increased d the need ffor creative substitutions to meet customer


demand this spring. So what c n da designe s dr do to satiate lovers of this season staple? Custom


simple form of colors. W fl orists can


mers love tulips for their sleek and rm combined with a vibrant array . When it comes to design, n easily recreate this


f


same eff ect using another fl ower that


qualities, such


t has these same h as the mini


calla lily. Th flis fl ower comes at a more luxurious price point and a higher m simple look


appeal to c


appreciate tulips for their aff ord b lrdabi ity. To satisfy the customer


on a tight b dt bu get, focus on recreating h b tulips add


fl ower, such


d to arrangements with an inexpensive h as carnations.


g t e bursts of collor that h


f


Derek Woodruff, AAF, AIFD, PFCI, CF,, is the lead designer and educator for Syndicate Sales and the owner of Floral Underground in Traverse City, Michigan.


SPRING SWIRL A sleek, mono-fl oral arrangement features vibrant mini calla lilies with lily grass and variegated aspidistra swirling gracefully through aesthetic with a modern mini calla lilies (mixed c


h an 8” Syndicate Sales Bubble Bowl. Th s di design elevates the classic tulip Bowl. Design tip: Peel a ll a layer from the inside curve of a calla stem for added fl


n twist.Wholles lale cost: $34 (excluding vase). Suggested retaill price: $125. Recipe: 15 d colors), 1/3 bunch lily grass, 3 stems of variegated aspidistra, 8” Syndicate Sales Bubble d fl exibility.


44 FLORAL MANAGEMENT | March/April 2025 | WWW.SAFNOW.ORG


r margin with t e same ok.


But that price point won’t o customers who


d is a great way to ma ke h h


y be in , , ,


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