MAR/APR 2025 I VOLUME 42 I NUMBER 1 22


INCENTIVES TO INSPIRE Drive sales and staff performance with a creative, goal-oriented bonus program.


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PERKS THAT PAY OFF Providing benefits and perks isn’t just kind — it’s smart business, reducing turnover and boosting morale.


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10 18


WIN-WIN Owner Herb Rothe (center) says incentives earn Rothe Florists & Flower Delivery in Philadelphia more revenue and are well-liked by his employees, including Anthony Butler (left) and Leila Rosen (right). Read more about incentive plans on p. 22. Cover photograph by Janine Feeney


CAN YOU AFFORD TO PROVIDE BENEFITS? Understanding how to manage and reduce costs is key to an affordable benefits program.


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VIEWPOINT


4 WHAT INSPIRES US 4 MORE ONLINE 6 AD INDEX 8 SAF IN ACTION 10 HANDS ON 14 TALENT 16 FLOWER SALE OR FAIL?


18 FRESH CHOICES 38 INDUSTRY NEWS 40 UP THE SUPPLY CHAIN 42 DIGITAL STRATEGY 44 BUSINESS OF DESIGN 46 NEW PRODUCTS 48 QUALITY

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