Fresh Choices Designer Joyce Mason-Monheim, AAF, AIFD, PFCI, AzMF, of Tucson,


Arizona, and the 2014 Tommy Bright award recipient, applauded Pantone’s choice. “We have seen the earthtone influence for several years,” she says. “And socially we need comfort and stability.” Like Duncan, she sees boundless opportunity for creatives. “Mocha


Mousse can create a foundation for any color,” she says. “It’s organic and dependable.” She has many ideas for incorporating the color, among them: paired with peach for a vintage look; mixed with spring pastels; blended with autumn or sunset colors; as a natural complement to green botanicals; and on the dark end of an ombré-inspired red design. “Breeders have been working on brown-toned flowers for so


long,” says Derek Woodruff, AAF, AIFD, PFCI, CF, owner of The Floral Underground in Traverse City, Michigan, and lead educator and brand ambassador for Syndicate Sales. “Now is their time to shine!” He immediately envisioned taupe-colored roses and carnations, as well as a plethora of dyed products, from solidago to hydrangeas, mixed with pastels or muted colors. Here are some beautiful browns to inspire your designs this year.


Katie Vincent is the contributing senior editor of Floral Management.


BROWN LISIANTHUS DVFlora


‘PRESTIGE’ ANTHURIUM Mayesh Wholesale Florists


20 FLORAL MANAGEMENT | March/April 2025 | WWW.SAFNOW.ORG


‘PROCUT PLUM’ SUNFLOWER DVFlora


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