Ad Index FIND WHAT YOU NEED THE FLORAL BUSINESS AUTHORITY Floral Management Advisory Board


SAM BOWLES ALLEN’S FLOWERS AND PLANTS SAN DIEGO, CALIFORNIA SAM@ALLENSFLOWERS.COM


JO BUTTRAM, AAF SHIRLEY’S FLOWERS INC. ROGERS, ARKANSAS JBUTTRAM@HOTMAIL.COM


ZOË GALLINA, AAF BOTANICA INTERNATIONAL TAMPA, FLORIDA ZGALLINA@BOTANICAFLORIST.COM


CHARLES INGRUM


DR DELPHINUM DESIGNS & EVENTS DALLAS, TEXAS


CHARLES.INGRUM@DRDELPHINIUM.COM


NICOLE PALAZZO CITY LINE FLORIST TRUMBULL, CONNECTICUT NICOLE@CITYLINEFLORIST.COM


KAITLIN RADEBAUGH, AAF (BOARD LIAISON) RADEBAUGH FLORIST AND GREENHOUSE TOWSON, MARYLAND KAITLIN@RADEBAUGH.COM


DIANA ROY RESENDIZ BROTHERS PROTEA GROWERS FALLBROOK, CALIFORNIA DIANA@RESENDIZBROTHERS.COM


OUR MISSION: FLORAL MANAGEMENT STRIVES TO GIVE READERS PRACTICAL, EASILY ACCESSIBLE INFORMATION ON OPERATING AN EFFECTIVE AND PROFITABLE FLORAL BUSINESS. ARTICLES ADDRESS A WIDE RANGE OF BUSINESS MANAGEMENT TOPICS, INCLUDING MARKETING AND ADVERTISING STRATEGIES, TECHNOLOGY, PERSONNEL AND FINANCIAL MANAGEMENT AS WELL AS FRESH PRODUCT, SUPPLY AND ECONOMIC TRENDS.


You can also visit advertisers online at floralmanagement.safnow.org. Accent Décor 800-385-5114, AccentDecor.com . . . . . . . . . . . . . . . . . . Inside Front Cover Curate 314-449-9342, Curate.co . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46 Deliflor Chrysanten + (57) 310 504 8183, DeliFlor.com . . . . . . . . . . . . . . . . . . . . . . . . . 9, 17 Details Flowers 386-255-9594, DetailsFlowers.com . . . . . . . . . . . . . . . . . . . . . . . . . .19, 46 Floranext 415-906-2850, Floranext.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46 Floriology Institute 904-730-9496, FloriologyInstitute.com . . . . . . . . . . . . . . . . . . .22–23 Flower Clique 833-425-4783, FlowerClique.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47 Flower Shop Network 800-858-9925, Florist.FlowerShopNetwork.com . . . . . . . . . . .47 FTD 800-788-9000, FTDi.com/FTDadvantage . . . . . . . . . . . . . . . . . . . . . . 47, Back Cover gotFlowers? 408-840-3514, gotFlowers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30–31, 47 GravityFree 941-927-7674, GravityFree.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47 IRIS Software 877-810-4747, OnlyIris.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47 Lovingly 800-533-1787, Lovingly.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48 MAS Direct Network 214-329-9418, MASdirect.com . . . . . . . . . . . . . . . . . . . . . . . . . . . .48 Teleflora 800-421-2815, MyTeleflora.com . . . . . . . . . . . . . . . . . . . . .48, Inside Back Cover Tie Technology 941-304-1100, TieTechnology.com . . . . . . . . . . . . . . . . . . . . . . . . . . .41, 48


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Call 703-836-8700 or visit www.safnow.org 6 FLORAL MANAGEMENT | June 2020 | WWW.SAFNOW.ORG


Inside: Sticky Sales Situations, p. 14 Pantone Color of the Year, p. 20, p. 44 Long-Lasting Bulb Flowers, p. 48


Inside: Glam Gerbs, p. 20 Holiday Sales Results, p. 30 Summer Care List, p. 48


AUGUST 2019 I VOLUME 36 I NUMBER 5 FEBRUARY 2020 I VOLUME 36 I NUMBER 10


Bright Ideas


L g i b i l h Ship H h h gy p How sea shipments are changing the supply chain l h Shape h


Longtime businesses unleash new energy with entrepreneurial thinking


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