SAF Member Forum


REFLECTIONS ON SPRING 2020


> In recent weeks, the Society of American Florists surveyed members about their spring holiday sales, thoughts on the association’s COVID-19 webinar series and overall pandemic experience. Full results from Administrative Professionals Week and Easter/Passover can be found in our Industry News column (p. 36), but below are a few anecdotal responses too good not to share.


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safnow.org/marketplace 8 FLORAL MANAGEMENT | June 2020 | WWW.SAFNOW.ORG


We did a free promotion for customers leading up to Easter. The days before Palm Sunday, we had a basket out in front of our store filled with palm leaves with red ribbon attached. People would drive up and get one, sign their name on a sheet (social distancing, no contact). We also had little purple ribbons for them to attach to their palm leaf on Easter morning. We had a tremendous amount of responses. People showed via social media where they placed the palms on their front doors or on their windshields when they went to drive in church services. —Shari McCallister, D & L Florist, Houston, Missouri


I hadn’t seen an Easter like this since right after 9-11. We doubled our last year’s Mother’s Day orders with our suppliers in anticipation of a big Mother’s Day week. —Dorothy Hope, Hope Blooms Flowers & Things, Eagle, Idaho


For Mother’s Day, we reached capacity by Thursday, due to our short staff and supply. We offered a virtual Mother’s Day bouquet to be delivered Sunday and let mom know her real flowers would be delivered the following week. That was successful for us. —Barbara Keller, All A’ Bloom, Lee’s Summit, Missouri


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