JUNE 2020 I VOLUME 37 I NUMBER 3 24


THE NEW RULES FOR SELLING FLOWERS Floral industry members share insight from an unexpectedly strong — and anything but ordinary — Mother’s Day and how those lessons could translate to a longer-term strategy.


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SMOOTH OPERATORS With more Americans shopping online, we’ve got digital strategies to help you adapt.


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24 44


ON THE COVER: SHUTTERSTOCK/ DEPIANO & VSO


STAYING LEAN AND MEAN The pandemic has created a new economy — and increased the need to keep costs under control.


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VIEWPOINT


4 WHAT INSPIRES US 4 MORE ONLINE 6 AD INDEX 8 MEMBER FORUM 10 SAF IN ACTION 12 SNAPSHOT 14 TIM’S CALLING


16 TALENT 18 VOW TO PROFIT 20 FRESH CHOICES 36 INDUSTRY NEWS 38 FIELD TRIP 40 DIGITAL STRATEGY 42 BUSINESS OF DESIGN 44 QUALITY

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