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covering more than 70 topics, and over 1,000 expert tips and techniques, encapsulated in more than 100 hours of learning. “Through our new Floriology NOW online platform, combined with our hands-on Floriology Institute learning center in Jacksonville, Florida, we are committed to offering the best and most comprehensive educational experience,” said Dinesh Popat, President of BloomNet. “Our goal is to continually increase and enhance the on-line course experience to support the ever-changing floral market by providing unmatched educational resources that can assist everyone in growing their businesses, advancing their careers or enjoying the beauty of flowers.”
ENGAGING EDUCATIONAL CONTENT
The video based Floriology NOW course curriculum features world-renowned instructors demonstrating step-by-step techniques for those just starting out in the industry or for the seasoned designer. The curriculum includes: Foundational Floristry, Round Arrangements, Sympathy Flowers, Wedding Flowers, Wire
Work, and Digital Marketing. New courses and topics will be continually added to elevate your experience and increase your investment in YOU. Courses are available in English and Spanish with a goal of adding other options as we grow.
The Floriology NOW interactive platform also enables course attendees to participate in course projects, answer quiz questions to gauge retention, as well as communicate with instructors and fellow students. “The feedback and response from florists and floral designers across the globe, has been tremendous and overwhelmingly positive,” stated Jackie Lacey, AAF, AIFD, CFD, PFCI, BloomNet Director of Education and Industry Relations.
WORLD-RENOWNED INSTRUCTORS
The Floriology NOW team of instructors includes many of the world’s most acclaimed floral designers, household names to anyone that has been in the industry. Committed to providing the highest quality education, and there to guide you on your floral journey, each instructor is certified by the American Institute of Floral Designers. The Floriology NOW team of instructors also features leading business experts in such fields as digital marketing, retail operations and overall best business practices.
REGISTER TODAY! For further information and to register for Floriology NOW courses, visit
floriologyinstitute.com/pages/now
ALL-STAR INDUSTRY EXPERT INSTRUCTORS
Renato Sogueco AAF, PFCI
Jackie Lacey AAF, AIFD, CFD, PFCI
Donald Yim AIFD, CFD, CPFD, PFCI
Sandy Schroeck AIFD, CFD, PFCI
Alejandro Figueira AIFD, CFD
Sharon McGukin AAF, AIFD, PFCI
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