Five keys to master plan success


4. Plan and design for the future As you develop the plan, keep five guiding principles in mind:


• Accessibility: ramps, signage, accessible facilities.


• Sustainability: energy efficiency, water conservation, sustainable materials.


• Flexibility: multi-use spaces, financial planning, market analysis.


• Inclusivity: universal design, program adaptations, staff training.


• Growth: scalability, attention to site “pinch points,” community engagement.


5. Communicate and market your plan When the plan is complete, don’t tuck it in a drawer. Share the story of what’s ahead, visually and verbally. Show how the improvements will impact your camp and target your communica- tion to the people most likely to champion and support the vision. Building excitement and ownership is just as critical as the plan itself.   


Master planning is a journey, not just a document. Done well, it gives you clarity, direction and confidence for the future. Happy planning! 


Jackie Kaminsky, with Brandstetter Carroll Inc., is an invaluable senior project manager, with over 15 years of experience in camp and retreat center design. She actively encourages others to be involved in the planning process and helps clients see new opportunities they may not have thought of. Kaminsky is passionate about designing outdoor spaces that create a sense of community. She is a deeply respected collaborator with key camp staff professionals, stakeholders and consultants. Her responsibilities include master planning, camp design, landscape architecture, graphics, business development and project management.


November/December 2025 www.ccca.org 55


Illustration courtesy of Jackie Kaminsky and Brandstetter Carroll, Inc.


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