success. Adopting a culture of adaptability and resilience allows us to overcome challenges and come back even stronger.
IRU: What advice would you give someone who is just starting out their career? Hartmann: I advise gaining as much cross-functional experience as possible, regardless of your initial role or specialty. So if you’re a finance person, get operations experience; if you are an opera- tions person, get retail experience, etc. Te value that you can contribute to an organization by understanding different aspects of the business is increased immensely by diverse experiences. Understanding different aspects of the business enhances your value to the organization and prepares you for leadership roles.
IRU: How do you balance the competing demands of your personal and professional life? Hartmann: I view personal and professional demands as a continuum, not a balance. Tere are times to lean into personal commitments and times to focus more on work. Recognizing this ebb and flow helps me manage both aspects of my life effectively.
IRU: What aspect of investor relations do you find the most valuable? Hartmann: Te most valuable aspect of investor relations is the feedback loop from the market. IR helps solicit feedback from investors, potential investors, and industry peers, which is crucial for informed decision-making and strategic planning.
IRU: How can IR add the most value to your leadership team? Hartmann: IR adds value by effectively communicating the com- pany’s story, which encompasses strategy, communications, and finance. It’s essential for maintaining transparency with inves- tors and analysts, sharing both the qualitative and quantitative aspects of our journey. One thing that has been very true in my experience, and it is similar to internal communications, is that we can’t lose sight of the importance of taking our stakeholders on the journey of the company so they understand the story of executing our strategy.
IRU: What are the key ingredients to a compelling investor narrative? Hartmann: A compelling investor narrative includes a clear ar- ticulation of the company’s strategy, a demonstration of financial acumen, and a coherent story of past achievements and future directions. Transparency and consistency in communication are also critical.
niri.org/ irupdate
๎The value that you can contribute to an organization by understanding different aspects of the business is increased immensely by diverse experiences.๎
IRU: What’s the one thing you take with you on every business trip? Hartmann: I always bring my charger and my AWH company swag. Whether it’s a hat or my AWH shirt, I always represent the company. I also bring my well worn (electronic) copy of “Marcus Aurelius’ Meditations.”
IRU: If you weren’t CEO, what would you be doing? Hartmann: I’d probably be building a log cabin on the Maine coast and spending my days fishing. It’s a complete shift from the cor- porate world, focusing on simplicity and connection with nature.
IRU: Where is your happy place? Hartmann: My happy place is any beach where the temperature is over 80 degrees. Te warmth, the sun, and the sea bring me immense joy and relaxation, away from the hustle and bustle of professional life. IR
IR UPDAT E โ SPRING 2 0 24 9
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