The


20


26


What’s Coming? An Overview of the Next Four Years


Changing The Game: Senske Services Maintains Family Culture Through National Expansion


10 DEPARTMENTS


6 From the CEO: A Look at NALP Future Strategy…and a Quick Thank You


8 The Agronomist: Recertification Isn’t Just A Requirement; It’s An Opportunity To Learn


10 Faces of the Industry: Meray Elofson


32 From the Hill: Election 2024 Recap – Republicans Win Trifecta


BUSINESS SMARTS


14 Building Your Team: Engage, Train, Retain: Building a Skilled Workforce


24 Protecting Your Business: Debt Done Right: Finding the Right Balance Between Growth and Profit


28 Boosting Your Business:Mastering the Art of Overcoming Sales Objections


THE NALP EXPERIENCE


12 Refine Your Team’s Skills with Landscape Business Management Certificate Courses


34 New Members 31


Conquering Challenges: Transforming A Sloped Yard into a Party Paradise


Advertiser Index Bartlett Tree Experts.......................................................................23 Billy Goat..................................................................................................5 Caterpillar .........................................................Inside Front Cover NALP Bootcamp..................................................................................3


4 The Edge //January/February 2025 18


Talking with Titans: Lee Edwards


NALP Comp & Benefits Report...................................................9 NALP ELEVATE 2025 ...................................Insider Back Cover NALP NCLC..........................................................................................11 NALP Publications...........................................................................19


NALP & Rancho Mesa Insurance Services........................17 Proven Winners ColorChoice.......................................................7 Stanley Black and Decker .......................................Back Cover Steel Green Manufacturing ......................................................13


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