Surveying Owners Successfully


Tips on Gauging Homeowner Feedback Prior to Big Changes


— By Tom Thomas of Votegrity — T


here’s an old saying that when you put ten people in a room, you can expect to get a dozen opinions. Case in point:


The process of changing governing documents, establishing budgets, or gauging overall community health have traditionally come with more than their share of friction. Fortunately, polling has emerged as a generally accepted form of consensus-building. Recently, that consensus has come with far greater ease for all parties, as well as dramatically accelerated speed, lower cost, and unassailable accuracy. That’s a win-win and then some.


Today, hi-tech polling has become one of the most cost- effective ways to align expectations and move big changes forward. This process gives you valuable insights into how the community feels and where they want to go as a whole.


Start With A Plan


Before jumping in, ensure alignment on target state and the steps to get there. Outline expectations so there is no ambiguity on the why, how, and when. Designate an owner to design the survey and validate there is no bias in the process. Agree on what is an acceptable response rate and how to get there. Monitor progress and course correct proactively, not reactively.


Hi-tech polling has become one of the most cost-effective ways to align expectations and move big changes forward.


Set Clear Expectations Being clear on the intent of the survey is paramount to


Continued On Page 16  wscai.org 15


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