to anyone appointed to an organization governing body or hired to work at an association.
The association recognizes that individuals may utilize social media sites that might include information about their work experience with the association. Please note that you are not to disclose information that is confidential and proprietary to the association which has been personally obtained while in service to the association. Inflammatory social media remarks by those volunteering for committees and board positions may be grounds for removal from a board or committee. Volunteers should conduct themselves in a cooperative spirit when interacting on public platforms as (Name of Association) committee or board members.
If your community is conditioned to post to unofficial social media to make formal complaints or report issues, you’re setting your organization up for failure. Monitor unofficial pages if you have the bandwidth, but don’t respond. If warranted, your organization can create an official response to be posted only on your official social media site.
Weathering Rough Seas
My HOA has weathered its share of social media storms and gained valuable takeaways. The most memorable cyber-tempest was generated by the inexplicable rantings of a non-resident with a fake account. There isn’t much community staff and board members can do to respond helpfully without direct and specific communication on a matter of interest. We will likely never know why some individuals opt for the keyboard warrior approach rather than working toward a solution together. We do know that responding with negativity on social media will only lead to misunderstanding. A brief storm on the cyber sea will blow itself out in time. The real issues of everyday business that residents entrust to the board and association staff are those that deserve our attention.
A brief storm on the cyber sea will blow itself out in time.
At the end of the day, we can only control what we own. I’m not losing any sleep over the occasional blustery day on social media, and neither should you. Instead, focus on the positive use of social media. Effective social media communication and transparency is so important and can help improve morale within communities as well as highlight all the hard work that volunteers, staff, and managers are doing to keep their community running and the membership informed.
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