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EXECUTIVE DIRECTOR’S MESSAGE


Jeff Curwen, CAE WSCA Executive Director


2019 is the centennial of chiropractic’s legal recognition as a profession in Washington State. Fittingly, we celebrated this at our annual conference in early October. And next year, when the entire profession recognizes its quasquicentennial, chiropractic associations and societies the world over will observe where we came from, how we’ve evolved, and where we’re going. This is a critical time in the healthcare industry. Drugless professions—of which, chiropractic is both most prominent and most effective—are poised to make a lasting impact on how healthcare networks, governments, and society as a whole manage the health and wellbeing of millions. It’s really an exciting time and I, for one, delight in coming into work each day because I get to play a small part in making sensible, conservative care more accessible to the masses.


Most people have an image in their head about what chiropractic is. Before I was with the WSCA, I certainly had a very limited picture of it. But there is an enormous diversity within the profession that no one outside of it really appreciates. Washington chiropractors are represented by a unified association, and so our members get greater exposure to the entire profession than many of their colleagues in other states where the associations are divided by philosophy or practice style. But here, we have such a wealth of skill and knowledge covering every corner of the field that we don’t have to go far to find different perspectives on treatment methods and techniques.


In this issue of Plexus, we’ll be looking at different chiropractic techniques, what’s new in them, and how they’re contributing to the ever evolving world of chiropractic, conservative care, and the long-term wellness of patients. The broad diversity of the profession obviously cannot be encapsulated in a single issue of this magazine, so we randomly selected four techniques (from those listed in the WSCA Find a Chiropractor directory) and asked practitioners with experience with each technique to contribute to the publication.


In the pages that follow, you’ll see articles on Pettibon, Atlas Orthogonal, Cold Laser, and Cranial Facial techniques. We don’t intend this to be an all-encompassing list of techniques representing the profession as a whole—just a sampling, but with the hopes that it will spur interest in sharing the developments occurring in others.


I’ve always felt that with each issue of Plexus, readers should find at least one takeaway that they can use the next day to improve their practice, or help another patient. Obviously that won’t be the case for everyone with this issue since, by its very nature, the content will appeal to some and not others. Nevertheless, I encourage you to take what you can from these articles—maybe you’ll learn something new or you’ll find something to share with a colleague. And if none of that is possible, take this with you: we’re always looking for content contributors. The WSCA gets many offers to publish articles from random chiropractors with no connection to our state or association; but we find relatively few that are worth sharing. Knowing that we have a vast pool of talent here at home, we want to give our limited editorial space to those who form the core of our organization.


If you take nothing else from this issue, consider how you might be able to help your friends and colleagues by writing for Plexus. The themes for each of our issues are listed in the WSCA Media Kit located at the bottom center of our homepage. If you don’t have anything to write that matches our themes, feel free to suggest topics to us.


Lastly, while this issue’s theme won’t appear again in the next year, we’d still like to share more about the many different techniques you practice. If your technique wasn’t covered and you’d like to share something about it, send us some copy to wsca@ chirohealth.org. We’ll be happy to work it into our weekly newsletter schedule.


8 www .chir ohealth.or g


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