06


Q2 • 2024


COVER STORY


The Impact of AI


on Organic Search and SEO


By Tim Sweeney


High-performing organic search results are a game changer for businesses large and small, and AI is rapidly evolving the SEO game. An expert explains what you need to know to stay current.


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rian Dempsey doesn’t mince words when asked if we are at a crossroads concerning the impact that artificial


intelligence (AI) will have on marketing. “In the marketing world, those who don’t


embrace AI as part of their overall process are going to be eclipsed by companies who incorporate automation into their service offering,” Dempsey says. “Part of this is because of the speed to market that AI enables and also the ability to provide more services with a smaller team.” Dempsey has worked in digital marketing


for 27 years. Bright Tribe, the Atlanta-based web design and digital marketing agency he founded, offers search engine optimization (SEO) review and management, ChatGPT advice for marketing efforts, website design, and social media marketing. The company focuses on empowering small businesses, and Dempsey knows firsthand what AI can


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