CONTENTS AND A LETTER FROM... WELCOME Q2 • 2024 01 06Cover Story The Real-World Use of AI for Organic Search and SEO


Welcome to the latest issue of Inspired Momentum, where we delve into the vibrant world of design, marketing, and technology. In this edition, we kick things off by exploring the intricate process of crafting the perfect corporate color palettes. With insights from industry experts, we present dos and don’ts crucial for designers navigating the complex terrain of brand representation across diverse media platforms. Plus, don’t miss your chance to win a coveted 2024 Pantone Formula Guide, featuring an array of 2,390 colors, including 224 brand-new shades! Our cover story shines a spotlight on the revolutionary role of AI in enhancing organic search and SEO strategies. Through an in-depth interview with a seasoned expert, we uncover invaluable insights and actionable tips to stay ahead in this dynamic landscape. Delving deeper, we ponder the profound question: “What are


Jeff Davidson President, Modern Litho


you really selling?” By shifting our focus from product features to consumer benefits, we unravel the key to impactful sales and marketing messaging that resonates with audiences. Last but not least, our Brands We Love segment showcases LOOK OPTIC, a trailblazing company renowned for its stylish eyewear and unwavering commitment to philanthropy and sustainability. With a diverse array of compelling stories, this issue promises to inspire, educate, and ignite your passion for innovation. Enjoy the read!


10Brands We Love LOOK OPTIC


L01Welcome 02Insights


T16Spotlight hat’s Fold-Tastic etter from the President Creating a Brand Color Palette and Giveaway


12Feature What Are You Really Selling?


Executive Editor Cindy Woods, cmoteam.com


Contributing Writers Sherry Chiger Cindy Woods


Design Diann Durham Tim Sweeney


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©2024 All Rights Reserved All images, unless provided by our writers or interviewees, are used under license from Shutterstock.com.


Printed and distributed by Modern Litho www.modernlitho.com


Inspired Momentum is printed on 100 lb. gloss cover and 100 lb. text.

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