Q2 • 2024
15 WHAT THEY’RE REALLY SELLING:
A Few Real-Life Examples
LOOK OPTIC What they seem to sell:
Readers What they’re really selling:
How they sell it:
GODIVA What they seem to sell:
Chocolate What they’re really selling:
A well-deserved premium indulgence
How they sell it: When Godiva closed its stand-alone boutiques throughout North America to focus on selling its chocolate via the web and mass
CRAYOLA Craft supplies
What they seem to sell:ll Wh t th t
What they’re really selling:
How they sell it:
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