Massachusetts Win, What It Means Nationwide A
long with many state and local dental societies (MDA contributed $20,000), the ADA made an important strategic investment in a campaign to support Ballot Question 2 in Massachusetts that will implement important and long-needed consumer protections for dental patients as well as dental insurance reforms. The passage of Question 2 will bring unprecedented protections for patients and will make Massachusetts the first state to require insurers spend at least 83 percent of premium dollars on patient care rather than administrative and overhead costs. Insurers not meeting this requirement will have to issue premium refunds to covered individuals and groups. In addition, Question 2 adds important transparency and accountability measures for dental insurance plans to demonstrate how patient premiums are spent. This successful ballot measure campaign not only represents a decisive landmark victory for Massachusetts
dental patients and their families, but also demonstrates the time is right to bring these important consumer protections to other states. The wide margin of victory in Massachusetts shows voters overwhelmingly support this issue across partisan lines. The ADA believes it’s now the job of state lawmakers to act to implement these consumer protections in their states.
ADA CAMPAIGN POLLING FOUND …
• Overwhelming voter support for requiring a minimum amount of dental premiums to be spent on patient care, as well as for consumer protections, transparency and accountability in how dental insurance providers are spending patient premiums.
• Opposition messaging from dental insurers can diminish support for these protections; positive messages about the benefits of dental insurance reform are stronger than opposition messages.
A WORD ABOUT LANGUAGE…
It’s important to note voters support the concepts of transparency, accountability, consumer protections and the requirement dental insurance providers must spend a minimum percentage of premiums on actual patient care. Voters do NOT intuitively sup- port the concept of “medical loss ratio” or “MLR” because they don’t know (and are not interested in knowing) what that language means. When talking about the issues of dental insurance reform, it’s important to use language that explains what the requirements will actually do for patients.
Read more at
voteyeson2fordental.com/get-the-facts.
Jewel Crown
in your Learn more:
www.EnvolveDental.com/ada 20 focus | NOV/DEC 2022 | ISSUE 6
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