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MIKE CLAYTON


Owner, CEO Ice Rink Events The Woodlands, Texas


Education


University of Houston – bachelor’s degree in finance, marketing Years in Current Position 20 Other Work Experience


Drugstore-chain merchandising, retail sales, restaurant cashier and busboy, TV commercial production, ice show spotlight operator


Company Purpose


Mike and his wife, Lena


“Te design, manufacturing, installation, and operation of permanent and seasonal ice skating and ice-sports venues, coast-to-coast and worldwide — 80 locations this season from Boston to San Diego, Tampa to Seattle.”


Industry Start


“My sister Marsha Clayton Brennemen pressed my mom and dad to take us ice skating at Winterland in Houston in 1969 — 49 years ago! While she skated, I became a rink rat and ultimately helped resurface the ice — remember the “patch ice” water barrel? Marsha continues in skating, too, coaching Special Olympians in Austin, Texas.”


Most Interesting Moments on the Job


“We were hired to provide the ice rink ‘stage’ for the CBC-TV ‘Battle of the Blades’ reality skating show in Canada. When our crew crossed the border at Niagara Falls, the Canada border agent was stunned and shocked that a Texas company was coming into Canada to build an ice rink! Also, when we opened the first year-round ice rink in India at Ambience Mall in New Delhi, we were


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surprised that the Indian people do not know how to tie shoe laces. So, we had to switch out the lace-up rental skates for Velcro and clips!”


Benefits of ISI Membership


‘Te recreational skater retention programs that build long-term business; professional career development.”


Words of Wisdom


“Follow your dreams! Whatever the life goal — a business idea, a patent idea, writing a book, oil painting, building a beach house, adopting a baby, anything — push it forward some small way each and every day. Take baby steps!”


Other Favorite Activities


“Exploring the world, eating gelato and inspiring our young team members to follow their dreams, like I did.”


Family Life


“My wife and partner, Lena Gotschall, is a lifelong figure skater (hydroblading specialist). We love skating!”


Little Known Fact About Mike


“We have a holiday home in Oberstdorf, Germany, known by many to be a world- skating and winter-sport center in Bavaria.”


Parting Words


“We encourage all in our industry, from coaches to rink managers, to re-focus their time and energy to grow the public skating and beginner-instruction part of their business and the birthday and group party business. Tis is where all of your future skating and hockey customers originate. As an industry, we do not concentrate enough on this fact.”


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