PRESIDENT’S MESSAGE


unorthodox, others are brilliant, and I try to incorporate them into my business. I enjoy sharing some methods that we perform at my facility that may help their business as well. At the end of the day, they do what they must do to get the job done and satisfy their customers’ demands.


It is in this spirit that I encourage all our members to take advantage of this supply chain disruption. This is the time when that big customer that you have always wanted but was never quite receptive to your sales calls may be receptive. Perhaps their long-time radiator supplier cannot produce their parts or now has a lead time that does not work for them. Now is the time that they are feeling the pain and would be open to alternatives. Maybe that large dealer who only wanted OEM DPFs would be more receptive to an aftermarket solution because of the long lead times. The customer who only wanted new oil coolers and not a re-cored unit may have a change of heart when the lead time on the new unit is now 14 weeks. The point is that now is the time that you can prop open that door that may have been shut for a long time.


“Victory comes from finding opportunities in problems” – Sun Tza


I am quite regularly shocked at the amount of times I speak to fellow NARSA/ IDEA members seeking a supplier for a part only to find that there is a NARSA/ IDEA member that makes it that I was not aware of. Leverage your NARSA/IDEA membership, and reach out to find that hard to locate part or supplier that can fabricate it for you. If you aren’t welding aluminum, now would be a good time to invest in a machine. Get your salesperson on the road and visit those clients that


July/August 2021 | THE COOLING JOURNAL | 3


would not give you the time of day 2 years ago. I have found that price is no longer the driver in this market, but rather if you have it and how fast can you deliver. I encourage our members to act quickly as this opportunity will not be here forever. As William Arthur Ward once said,


“Opportunities are like sunrises. If you wait too long, you miss them.”


Bobby Duran, NARSA/IDEA President bobby@cscradiator.com Cooling Systems Caribe Aibonito, Puerto Rico


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