INDUSTRY INSIGHTS
Dynamic resources and social media presence
To facilitate widespread participation, the IA is offering a range of downloadable resources. These tools are designed
to help individuals and companies prepare for and participate in the month’s activities. Additionally, the association’s social media channels will be active throughout July, providing updates, sharing success stories and offering tips on smart irrigation practices. Followers can expect a stream of valuable content aimed at enhancing their knowledge and implementation of efficient irrigation.
Wear Blue Wednesday: A unified industry call-to-action
One of the hallmark events of Smart Irrigation Month is Wear Blue Wednesday, which will take place on July 17. This day calls for industry stakeholders across the nation to wear blue as a symbol of their commitment to smart irrigation. Participants are encouraged to share their involvement on social media using the hashtag #SmartIrrigationMonth and tagging the Irrigation Association. This not only increases visibility for the cause but also fosters a sense of unity and collective action within the industry.
Why it matters
The focus on efficient irrigation is more pertinent than ever against the backdrop of global challenges such as water scarcity and climate change. Smart Irrigation Month serves as a crucial reminder of the innovative solutions available and the importance of adopting these technologies to ensure water sustainability. The celebration reaffirms the industry’s commitment to developing and using technologies that lead to more efficient water use, demonstrating how integrated efforts can result in significant environmental, social and economic benefits.
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By highlighting the theme “We are smart irrigation,” this year’s Smart Irrigation Month not only applauds the technologies that make efficient irrigation possible but also honors the people who bring these innovations to life. It’s a month to celebrate achievements, encourage industry engagement and look forward to the future of irrigation technology.
irrigationtoday.org
Summer 2024 | Irrigation TODAY 37
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