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CONTENTS


VOL. 8, ISSUE 5 | Summer 2024


10 FEATURES Next generation


10 A family affair e Peterson brothers use the power of YouTube to support their family-owned operation.


Certification


16 Growing experience Jim Reid went from farmer to certified irrigation designer with the IA’s certification program.


Smart irrigation and technology


20 Embrace the future Use these four tips to get the most out of adding smart irrigation technology to your farm.


Irrigation Today is published quarterly by the Irrigation Association, 8280 Willow Oaks Corporate Drive, Suite 630, Fairfax, VA 22031-4511 USA, Tel 703.536.7080, Fax 703.536.7019, info@irrigationtoday.org, www. irrigationtoday.org. The IA and Irrigation Today are not responsible for content or opinions included in this publication. Reference in this publication to any specific commercial product or service is for general informational purposes only and does not constitute an endorsement or recommendation by the IA. The publisher grants free subscriptions to those who work in the agriculture industry, and all requests will be reviewed for qualification. Those who do not qualify can subscribe by paying the one-year subscription fee of $20 ($35/year international rate).


ISSN 2572-7826 (print) | ISSN 2572-7834 (online) | © 2024 by the Irrigation Association. All rights reserved. No part of this magazine may be reproduced in any form or by any means without permission in writing from the Irrigation Association.


POSTMASTER – Please send address changes to: Irrigation Today, 8280 Willow Oaks Corporate Drive, Suite 630, Fairfax, VA 22031-4511. irrigationtoday.org Summer 2024 | Irrigation TODAY 3 Dealer relationships


24 Tips for teaming up Follow these tips to success in strengthening your relationship with your dealer.


34 The journey of the farm bill


Understand the legislation’s current obstacles and potential paths to the president’s desk.


16 IN EVERY ISSUE


Editorial message .................4 Economy ..........................6 Legislative update ................8 Tech corner ...................... 28 Your best practice ............... 30 Association news ................ 32 Industry insights ................ 36 Weather outlook ................ 38 Ad index ......................... 38


24


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