J. David Prologo, MD, FSIR


I contacted a publisher I knew, made a proposal and they said no. So then I went to another


Ziv J Haskal, MD, FSIR


publisher and they said yes. That’s just how it is. You can’t take it personally; that’s the approach in medicine as well.” —ZIV J HASKAL, MD, FSIR


knocking down every mile marker. We designed something that had a niche.


In making Extreme IR, I wanted a coffee table book with over 200 authors that captured the excitement of the SIR annual meeting “Extreme IR” session and JVIR series.


Kumar Madassery, MD, FSIR


Kumar Madassery, MD, FSIR: I would get questions and say go read about it and tell me what you find, and then realized people didn’t know where to go for these questions. There’s so much out there, but no good source or book. So, if someone wants to know something in this space, why not have an abbreviated version?


How did you find a publisher? JDP: For the textbook, the publisher came to me. Now that it’s done, I’m proud, and people are seeking it out and


32 IRQ | SPRING 2024


reading it so there’s some good. But the lay public book was the opposite scenario. In that process, you have to find an agent because the publishing companies won’t take your call. I thought for sure since I’m a doctor they would be clamoring to publish my book. I must have sent out 250 emails that were rejected before finally getting an agent that would pitch my idea to publishers. I already had the book written, but had to write a proposal, get an agent, have them pitch it, approve it and make a deal. That’s how the lay public book worked.


ZH: I contacted a publisher I knew, made a proposal and they said no. So then I went to another publisher and they said yes. That’s just how it is. You can’t take it personally; that’s the approach in medicine as well.


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