EXECUTIVE DIRECTOR’S TURF TPI is Keepin’ it REAL!
Casey Reynolds, PhD
Wow, thanks to all of our members for making TPI 2019 in Charlotte a successful event! More than 450 TPI members and guests descended on uptown Charlotte from February 18 to 20 to visit with friends and colleagues, sit in on educational sessions, visit with vendors during two trade show timeframes, and enjoy Te Lawn Institute dinner and auction at the NASCAR Hall of Fame. We certainly enjoyed having you there and thanks for your support!
One of the new items that TPI launched for 2019 at the International Education Conference is our #KeepItREAL campaign to promote natural grass. If you recall from 2018, TPI funded market and consumer research to determine what messages resonate with leaders in cities, parks and recreation departments, schools, etc. when choosing between natural grass and artificial turf. Trough this research, we learned about many of the driving factors and considerations made during the decision-making process and what TPI can do to help promote natural grass.
One of the numerous results of this research was a #KeepItREAL slogan that was developed in coordination with TPI members and FleishmanHillard that members can use to share and promote natural grass in their own area. We have uploaded high-resolution graphics to the TPI Member-Only Toolkit that you can use on promotional materials, social media, and more. We will also be uploading KeepItREAL items including can koozies, stickers, etc. into our online store which can be accessed through our new TPI website that will be launched later this spring. We are excited about sharing these new resources and will do our best to promote natural grass by telling everyone to #KeepItREAL! We certainly encourage you to join us! See the article on page 21 for more information on Keep It REAL.
We all know the many benefits of natural grass, so let’s continue to share this information with the general public as well as policy-makers. In the meantime, TPI
is also funding initiatives to create new Safety & Health fact sheets as well as updated Environmental Benefits fact sheets on natural grass that will be released as they become available. One item to be on the lookout for soon is a review of recent research published in the American Journal of Sports Medicine that demonstrates increased injury rates among NFL athletes when playing on synthetic turf. Tese data were collected over the course of the 2012-16 NFL seasons and are an analysis of every lower body injury on natural grass and synthetic turf during that time. After reading this research paper, it’s even more clear that natural grass is the way to go!
So, as we move forward in 2019 and beyond, let’s encourage everyone to Keep It REAL by choosing natural grass. Te benefits are endless!
Cheers,
Please follow us on Twitter! 4
Turfgrass Producers International: @TPITurfTalk The Lawn Institute: @TLIhealthylawns
TPI Turf News May/June 2019
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