“It was important for us to select a firm
with international reach so that our mes- sage is meaningful and impactful in pro- moting natural grass for our members all around the world.”
to promote natural grass. One of the first items just released, is the creation of a social media campaign built around #KeepItREAL which encourages everyone to Keep it REAL by choosing natural grass. Te official #KeepItREAL logo is available for download by TPI members in the Member-Only Toolkit at www.
TurfGrassSod.org and we are encouraging members to adopt this in their area and on their social media platforms. Be sure to tag TPI and/or use #KeepItREAL so we can help spread the message online.
TPI members also will be seeing new resources to be released in the coming months, such as a new TPI website built around the results of this market research, as well as new information on the superior safety and health of natural grass as compared to artificial turf.
Tis was one of the items that TPI members voiced in our member research. Tey stated strongly that TPI needs to be the leading voice in promoting natural grass over artificial turf by providing publicly accessible information to share with decision makers. Te first of these resources is complete and will be available online prior to the 2019 Summer Convention & Field Day.
Te market research that TPI and FleishmanHillard has been conducting over the last two years has provided the necessary information for TPI staff to create new content as well as revise old content in a way that is strategic and impactful. Over the coming months, TPI members will see this content released and we encourage you to use it to spread the message of the positive benefits of natural grass. Our members have made their voice heard, our Board of Trustees have provided the directive and resources, and our staff are working diligently on providing the results. We look forward to continuing our relationship with FleishmanHillard and the value that a professional PR firm such as this can bring to TPI.
We encourage everyone to #KeepItREAL in 2019 and beyond!
Casey Reynolds, PhD, is executive director of Turfgrass Producers International. Photos by Steve Trusty
22 TPI Turf News May/June 2019
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