Join the social media campaign on Twitter using the hashtag #LawnCareMonth and add the hashtags #NaturalGrass #TPITurfTalk and #TLIhealthylawns. Write tweets using the facts and resources on the TLI webpage. Here are a few sample tweets:
• Did you know that a 50-foot by 50-foot lawn provides enough oxygen for a family of 4? #LawnCareMonth #NaturalGrass #TPITurfTalk and #TLIhealthylawns
• Spring has arrived. Here are some tips to help care for your yard. #LawnCareMonth #NaturalGrass #TPITurfTalk and #TLIhealthylawns
• Fall has arrived. Here are some tips to care for your yard. #LawnCareMonth #NaturalGrass #TPITurfTalk and #TLIhealthylawns
• Did you know lawn games have been around since the 17th Century? #LawnCareMonth #NaturalGrass #TPITurfTalk and #TLIhealthylawns
Other Facts to Share
• Lawns trap more than 12 million tons of dust and dirt annually. (Te Lawn Institute)
• Turfgrass, like that found in our lawns, is much cooler than asphalt or cement, acting as an “air conditioner” for the surrounding area (lawns can be 22 degrees cooler than urban asphalt "heat islands").
• Healthy turfgrass has many miles of fibrous roots that hold soil and filter rainwater. (National Arboretum Grass Roots Project). A single grass plant can have more than 300 miles of roots.
• It is estimated that a 50-foot by 50-foot lawn (2,500 square feet), releases enough oxygen for a family of four, while absorbing carbon dioxide, hydrogen fluoride, and perosyacetyle nitrate.
If you are an Instagram user, post photos of your lawn projects (or those of your clients if your company does not do sod installations) using the tags #LawnCareMonth #NaturalGrass #TPITurfTalk and #TLIhealthylawns
Feature National Lawn Care Month in your company blog. Use the logo and photos to add interest. Introduce a new topic several times throughout the month, sharing lawn care tips, the environmental benefits of natural grass and infographics.
• Research has found that people find stress relief and healing when interacting with nature or even when just viewing nature on a computer screen or through a window. (
NatureSacred.org)
Post to Facebook. Share the facts and resources on your Facebook page. Include photos of beautiful lawns and— even better—of people enjoying their lawns. Keep the message fresh with frequent new posts and invite your Facebook friends to share your posts with their friends
Wouldn’t it be wonderful if the good news about natural grass goes viral?
Steve Trusty is co-editor of Turf News. TPI Turf News March/April 2019 37 7
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