APRIL IS... NATIONAL LAWN CARE MONTH
By Steve Trusty
Turfgrass Producers International (TPI) and Te Lawn Institute (TLI) are proud to once again partner with other leading industry associations in the “April is… National Lawn Care Month” promotion. Te purpose of the campaign is to build awareness of proper lawn care, educate the public and support landscape companies, turfgrass producers, educators, green industry companies and professionals who want to educate their clients about their lawns. Te promotion, originally introduced by the National Association of Landscape Professionals (NALP) has drawn additional partners as well: the Outdoor Power Equipment Institute (OPEI), the Irrigation Association (IA) and the National Hispanic Landscape Alliance (NHLA).
Te power of so many turfgrass-related associations and their thousands of members uniting behind a common theme will broaden the message and create even greater awareness. Tis united industry front will help us educate more consumers about the benefits of natural grass lawns.
While the lawn care and landscape industry in the U.S.A. has recognized April as National Lawn Care Month for many years, TPI and TLI are seeking to expand the outreach, spreading the word internationally as well as nationally. It’s the start of the spring season in the Northern Hemisphere and the beginning of autumn for the Southern Hemisphere, both seasons when the natural green grass of the lawn is an inviting spot for family activities or entertaining friends. Tus, across the world where turfgrass is growing, April is an opportune time to harness the public’s excitement about the outdoors and remind them about the benefits of a well-cared for lawn.
We know that members of TPI, NALP, NHLA, OPEI and IA are passionate about creating beautiful healthy lawns and yards, and we want to help you share that passion and knowledge with the public.
Te Lawn Institute also has created a tool kit on the website which includes the April is… National Lawn Care Month logo
https://www.thelawninstitute.org/pages/ april-isnational-lawn-care-month/ along with links to facts, resources, infographics, and photos that you can download (for free!) and use in your social media and client communications to promote National Lawn Care Month. Tere also are numerous other infographics available for downloading. In addition, there is a template for signage you can personalize to post at retail outlets and/or turfgrass sod installation job sites.
Ideas to Help Spread the Word
Te impact is greater when many share in spreading the word of the benefits of natural grass. Here are a few suggestions to get you started.
Promote National Lawn Care Month on your website, in e-newsletters and/or e-blasts to clients. Add a link to NALP’s webpage dedicated to National Lawn Care Month on its consumer site,
LoveYourLandscape.com, which shares facts, statistics, and lawn care tips with homeowners.
Share the story with your local print and broadcast media. Offer to write an article or be interviewed by print media and provide the April is… National Lawn Care Month logo and infographics. Contact your local television community news personnel and talk radio station hosts and offer to be interviewed and/or to share information to help them develop their own story.
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TPI Turf News March/April 2019
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