Your online presence, from your website to any posting on social media, is a messenger of marketing for your business. If you contribute to the community in any visible way, share the news via your website and preferred social media platforms.


Constantly on Stage


Be aware of your company’s presence everywhere— physically as well as online. Customers and potential customers base their opinion of your company on what they observe at your farm and fields, in your office, and in your parking lot. Tey judge you by your trucks and equipment at your business, on the road, and at a job site. Tey judge you by the condition of your sod, in your fields, loaded for harvest, delivered, and installed at any job site.


Any person employed by, or working on behalf, of your company represents the company to those with whom that individual interacts. Tat extends to those within your office, those who answer your phones, those out in the field, your sales force, your truck drivers, and whoever delivers and/or installs your sod. It includes you and your family members both at work and out in the community. An off-duty employee, still wearing a company-issued shirt or jacket, represents your company.


Any person employed by, or working on behalf, of your company represents the company to those with whom that individual interacts.


In all your company interactions, set the standards, make sure everyone on your team understands the importance of those standards, and monitor to ensure they are being upheld. It’s your story; make sure it reflects you accurately. Tat’s effective marketing.


Suz Trusty is co-editor of Turf News.


TPI Turf News January/February 2025


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