Deliver Your Message Electronically
If you are not internet-connected with an interactive website and tapping into social media, your marketing is missing the mark.
In November, Statista reported, “As of October 2024, there were 5.52 billion internet users worldwide, which amounted to 67.5 percent of the global population. Te internet continues to transform how we connect with others, organize the flow of Information, and share opinions. With its growing influence on individual consumers and large economies alike, the Internet has become a vital part of our day-to-day lives. Mobile internet has become increasingly widespread and popular over the past few years, as smartphones are more readily available and affordable than ever. As internet users gradually switch to mobile devices to browse the web on the go, mobile internet usage now accounts for almost 59 percent of total web traffic worldwide.” As the report further noted, “Te expanded usage of the internet comes with many downsides, such as cyber threats and safety concerns. But on the other side of the spectrum are billions of individuals, whose habits and values are evolving alongside the digital transformation.” To access the full report, go to the link that follows.
https://www.statista.com/statistics/617136/digital- population-worldwide/
With its growing influence on individual
consumers and large economies alike, the Internet has become a vital part of our day-to-day lives..
So, if you haven’t already, establish a user-friendly website as a platform to both tell your story and serve as an online sales team that is available 24/7. Few potential customers reach out to a potential new supplier without first checking out the company’s website. If you don’t have the expertise to develop and manage an interactive, highly functional website, hire someone who can do that for you, either as an employee or a contracted service provider.
Tell your story in an “About US,” or “Our History,” section on your website. Set up a section to introduce your team members, including their name, position, qualifications for that position, and if they will be interacting with your customers by phone or email, that contact information. Add a photo for each team member. While a simple headshot is adequate, take it a step further and show them “at work.”
TPI Turf News January/February 2025
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