Feature photos of the natural grass products that you offer, from straight varieties to mixes and blends. Give a close- up view of the grass type and include a photo or two of that product installed at a customer’s site. Before and after photos of projects are a great addition to the website.
Take advantage of your TPI membership to tap into the resources available to you. Add the TPI logo and #KeepItReal™
to your website. Log into the TPI website
www.TurfgrassSod.org and visit the Resources section to select the materials you’d like to download and add to your own website.
Go beyond the basic data to tap into the psychological and emotional benefits of natural grass. You have the inside track here. You’ve been supplying that therapy long before the media and consumers even knew it was therapy. How are your customers using their beautiful new lawns to counter anxiety, uncertainty, and stress, and to boost their mood in a peaceful and serene setting? Review some of your before and after photos of recent projects that may show an area created specifically as a haven for such purposes. Or maybe you have a message from one of your customers reporting how they are benefiting psychologically from their new lawn that they would be willing to share on your website.
How are they using those beautiful lawns as a family? Photos of families interacting in a game of croquet or cornhole would be great to share as examples of family activities on the lawn. So would those of family members playing catch, kicking around a soccer ball, or tossing a football. Other great family photos could be a toddler learning to walk on the soft and forgiving grass; or children interacting with their dog, cat, or bunny; or having a picnic or tea party on a blanket on the lawn.
Once your website is up, monitor it as frequently as necessary to effectively serve your market. For some of you, that may be daily; for others, it may be nearly constant throughout business hours. As with every aspect of your business, give it “whatever it takes” to get the job done.
Social Media Statistics - 2024 Data
In a posting updated in September 2024, Backlinko reported, Since its inception in 1996, social media has managed to infiltrate more than half of the 8.06 billion people in the world. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 5.17 billion users in July 2024.
Te spectacular year-on-year adoption of new users on the platforms is, however, slowing down. It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. So, how big is social media and how has it evolved today?
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Backlinko’s Reported Social Media Usage Statistics (Top Picks)
• 5.17 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015
• Te average social media user engages with an average of 6.7 various social media platforms on a monthly basis
• 63.7 percent of the global population in the world uses social media, among audiences aged 18+ that’s as high as 86.1 percent
• Globally, the average time a person spends on social media a day is 2 hours 20 minutes
• Facebook is the leading social network with 3.07 billion monthly active users, followed by YouTube (2.5 billion), WhatsApp (2 billion), Instagram (2 billion), and TikTok (1.58 billion)
• 70.1 percent of the total U.S. population actively uses social media, totaling 239 million people
• In the US, 51.2 percent of social media users are female, while the remaining 48.8 percent are male, compared with a global average of 46.6 percent for female, and 53.4 percent for male.
70.1 percent of the total U.S. population actively uses social media, totaling 239 million people.
All social networks report growth data on the number of monthly active users (or MAUs) rather than the number of accounts, as this data is more accurate for measuring actual use and territory penetration.
Te current percentage of people using social media is 63.7 percent of the world’s total population. However, when we look into platform penetration rates from people in eligible audiences, 94.9 percent of 5.45 billion global internet users and 91 percent of 5.68 billion mobile phone users are on social media. To check out all of the data Backlinko’s posting reported, go to the following link. https://backlinko. com/social-media-users
Determine which social media platforms are the best fit for your business and the most likely to appeal to your current customers and targeted potential customers. Ten set up your business presence, or hire a qualified company or individual to do it for you. You may be pleasantly surprised to find one of your staff members is so proficient in computer skills that they are not only able to set up your accounts but also can handle postings and monitoring with minimal supervision.
TPI Turf News January/February 2025
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