of the marketplace. TPI is the only in- ternational trade association dedicated to encouraging and promoting the use of turfgrass sod worldwide.

For nearly a half-century TPI has been partnering with members to provide the tools, education and know-how needed to help turfgrass farm opera- tions prosper and grow. As a member of TPI you enhance your company’s professional credibility and visibility. When it comes to telling your story to your customers, the news media and your community, TPI offers a wide range of marketing tools ready and waiting for you to use.

If you’ve not browsed the website lately, now is a great time to do so. Go to www.TurfGrassSod.org and log in, then click on the Member Benefits link. Here are just a few of the offerings.

The Turfgrass Lawn Guide The Turfgrass Lawn Guide includes a colorful presentation pocket-folder, six attention-getting brochures, an inser-

tion slot for your own business card and a professionally narrated DVD presenta- tion addressing the Benefits of Turfgrass. Use these beautiful marketing materials to promote your turfgrass sod business in sales presentations, direct mail inserts, trade shows, point of purchase displays, school/university handouts, bid submis- sions, delivery packet inserts and more!

The entire set is available in a complete pre-assembled package for a small price or you can purchase the DVD or indi- vidual brochures and create your own presentation package. TPI also offers a PDF version of all these brochures online at no cost. Just visit the Members Only section of the website and click on the form or forms you wish to download.

The brochure topics include: Benefits of Turfgrass, Establishing a Lawn, Why Are Most Lawns Sodded?, Mea- suring For Turfgrass Sod, Turfgrass Installation Guide and the Turfgrass Watering & Post Installation Guide.

You will also want to use the materials in the packet to educate industry profes-

sionals and the public about the eco- nomic, environmental and community benefits of turfgrass.

And More! Many other educational resources are available, including: Our Precious Planet brochure, the Natural Grass & Artificial Turf: Separating Myths and Facts booklet and the Water Right Book. Most of these materials are free of charge. Members only pay where shipping charges are applicable.

Displaying the “Proud Member of TPI” logo identifies you and your company as being committed to keep- ing abreast of research, product inno- vations, and improved practices that benefit the environment. Display it proudly on your website, printed marketing materials, business cards, vehicles and more! It’s available on- line. Just go to www.TurfGrassSod.org, and click the Members Only tab.

TPI has teamed with FedEx Office to offer a member discount agreement that’s sure to be a big benefit for you

TPI TURF NEWS • JANUARY/FEBRUARY 2016

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