Some labor recruitment tips from Caitlin Clineff, recruiting specialist and company ambassador, Myatt Landscaping, Raleigh, North Carolina:  Have a strong, clear, consistent message.  Share stories so people understand horticulture is not just landscaping and landscaping is not a dirty word.


 Relate through real stories about real people.  Introduce a broad range of career paths in the landscape industry.


 Prove that there are opportunities for everyone.


“Ethnically diverse companies are 35 percent more likely to outperform the industry median.” —Sarah Anderson, senior manager, tree equity program, American Forests


“We often talk about millennials ... but the hotel industry is talking about Gener- ation Z, who are in their early 20s now. They are a very different group than the millennials. They are a more conservative group. They saw their parents go through The Great Recession. They are a harder working group. They are more focused. We need to focus on Generation Z.” —Jim McCutcheon, CEO, HighGrove Partners, Austell, Georgia


National Association of Landscape Professionals 13


Photos: Nicole Wisniewski & Jessica Howard


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