NEWS, NOTES & QUOTES Y LANDSCAPES 2017 Highlights continued from p.15
serves on NALP’s Foundation Board. His experience gives him a unique perspective on developing, executing and measuring the effectiveness of modern business commu- nications. His session will give you a unique opportunity to learn from his experience to grow your own business marketing program. Judy Guido, Guido & Associates, leads the inaugural LANDSCAPES Shark Tank, where she and three other in- dustry leaders and successful sharks will give three lucky entrepreneurs an unbelievable opportunity to secure busi- ness deals that could make them millionaires. Just like the popular television show, the LANDSCAPES 2017 sharks will be looking to invest in the best new ideas, businesses and products, and the entrepreneurs will have to con- vince them to part with their own hard-earned cash. Attendees will learn how to identify a great business idea and how to sell it, how to identify industry growth trends and how to take advantage of opportunities. Zero in on what you need to grow and profit! Judy Guido is the chairwoman and founder chair of Guido & Associates and one of the highest-ranking and most respected women in the landscape industry. She brings a unique blend of executive and operational experience, having worked across the entire landscape industry value chain, from manufacturers and distributors
to growers and contractors at both large and small com- panies.
SPECIALTY SUMMITS On Wednesday, October 18, LANDSCAPES will host all-day Specialty Summits for the three main categories of NALP members: Design/Build Installation, Landscape Management and Lawn Care. Each summit will feature noted industry experts leading four sessions, two in the morning and two in the afternoon. Design/Build Installation Sessions: The Golden
Trilogy: Position Your Design/Build Company for Success, Landscapes of the Rich and Famous, How to Differentiate Your Brand in the Digital Age, STOP THE MADNESS! Run- ning a Highly Profitable Design/Build Business Landscape Management Sessions: Marketing Strategies to Grow Your Landscape Management Busi- ness, Strategic Pricing for Landscape Management Firms, Planning for a Sustainable Landscape Management, How to Create and Maintain a Waste Elimination Program and Turn Waste into Profits Lawn Care Sessions: Healthy Roots—Getting to the Root of the Problem!, Are You Ready to Sell to the Millen- nial Generation?, Biostimulants: Facts Versus Fiction, How Government Regulation Affects Your Bottom Line 7
QUALIFIED • CONFIDENT • RECOGNIZED
Landscape Industry Certified is a powerful distinction for individuals who have taken their experience, skills and desire for excellence to the next level by studying, testing and becoming certified.
To become Landscape Industry Certified is to achieve the next level of industry professionalism
By earning your certification designation, you can:
• Enhance your professionalism • Create a sense of personal achievement • Garner increased respect and recognition in the industry or in your profession
Take the next step toward professionalism. Learn how you can get certified today by visiting landscapeprofessionals. org/certification or by calling the National Association of Landscape Professionals office at 800-395-2522.
16 THE LANDSCAPE PROFESSIONAL > JULY/AUGUST 2017 “
Certification is a confirmation that a contractor has the skills to do the job. Hiring a company with certified contractors means our job site is going to be safer and our contractor will have the knowledge and skills to do a quality job. Certification is also a sign the company cares about its employees and the quality of the work it provides.
— David Iribarne, Landscape Industry Certified, Park Services Manager, San Francisco Recreation and Parks Department, City & County of San Francisco, Calif.
”
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