New Products BY MAURA KENNY WEDDING-READY RETAIL


VOW BOOKS


These vow books by Farmette are handcrafted in their California studio, featuring in-house cover paper and letterpress, along with twelve interior pages made by artisans in India. Finished with a 100% silk ribbon and measuring approximately 5.25 x 3.75 inches, they off er a refi ned product fl orists can customize with clients by selecting cover paper and ribbon colors to complement the wedding palette. Farmette.co


MINI-MERGENCY KITS


This thoughtfully curated kit by Pinch Provisions has everything needed to put any couple’s mind at ease on their wedding day. From practical essentials like bandages and hairspray to unexpected lifesavers like a spare set of wedding rings, it’s designed to handle those little moments that can arise throughout the day. This kit allows couples and their wedding parties to feel confi dent, prepared and stress-free — and is a simple upsell at your next wedding consultation! www.pinchprovisions.com


INCLUSIVE CARDS


Ensure your shop is stocked with cards that celebrate every type of couple by off ering options that go beyond “bride” and “bridesmaid.” Rifl e Paper Co. off ers an assortment that makes it easy to stock pieces that feel elevated, inclusive and appropriate for any celebration of love. Rifl epaperco.com


EMBROIDERED RING BOXES


Featuring delicate fl oral embroidery on high- quality linen, this piece by Quince Fables highlights beautiful craftsmanship in every stitch. The timeless fl oral motif off ers a refi ned accent that complements a wide range of wedding styles, from classic to contemporary. Quincefables.com


PEONY CANDLE CAKE TOPPERS


Have a unique couple looking to move beyond the standard monogram or fi gurine cake topper? Imagine a handmade soy wax peony candle surrounded by a cascade of your fresh fl orals fl owing down the wedding cake. The candles, by House of Shokunin, off er an unexpected, artful detail, and an upsell sure to impress. Houseofshokunin.com


46 FLORAL MANAGEMENT | May/June 2026 | WWW.SAFNOW.ORG


Maura Kenny is the director of development for the Society of American Florists.


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