Hands On BY JENNIFER SPERRY AND AMANDA JEDLINSKY SNAPSHOT Bundle Up Sales
> At Kittelberger Florist & Gifts in Webster, New York, an expansive gift inventory lets Holly Rund and her team tailor recommendations to nearly any customer request — an ability that has become central to the shop’s appeal. That range is the product of nearly
a century of experimentation. Rund’s great-grandparents started Kittelberger out of their house in 1928, and the family gradually added clothing and gift items alongside full-service florals as they dis- covered what customers responded to. “One thing we like to do is create
ready-to-buy bundles for an easy shop- ping experience,” Rund explains. “When people come in with no idea what they want, these products allow them to make a quick selection without having to think too much.” That flexibility comes in handy when
flowers aren’t appropriate, like for an intensive care delivery. Rund’s go-to recommendations for those situations
include comfy socks and a cozy blanket, hand and body lotion (unscented or basic scents) and lip balm. “Our HydroJugs come in fun colors and are another practical option,” she adds. Food is a perennial crowd pleaser.
Kittelberger creates nicely wrapped bundles ranging in theme from an all- you-need breakfast basket to a pizza night kit in a kraft box. The New York State bundle celebrates local treats, while another is chock-full of gourmet items and comes in three sizes. A 2001 renovation gave the growing
inventory room to breathe, and today the business spans 20,000 square feet. That footprint allows for dedicated displays like gift bundles organized by scent — lavender or eucalyptus — that engage the senses in place of blooms, and a men’s products section that keeps the pampering equitable and is ideal for Father’s Day orders. Rund herself gravitates toward gifts
BUNDLE BUILDER Holly Rund of Kittelberger Florist & Gifts in Webster, New York, focuses on curated gift bundles and flexible merchandising strategies to drive sales across a wide range of customer needs.
with a floral theme, like puzzles and adult coloring books with botanical patterns. “I’m always on the lookout for items that enhance the shopping expe- rience while fitting in naturally with the flowers,” she says.
10 FLORAL MANAGEMENT | May/June 2026 |
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