Fresh Choices The strategy also draws inspiration from other successful industry


promotions, such as Chrysanthemum Week, which demonstrated how coordinated education and exposure can reshape the reception of a fl ower in the marketplace. “There has been a clear need to move away from the outdated perception of dianthus as an ‘old-fashioned’ fl ower and reposition it as contemporary, versatile and innovative,” Medina says. “Events and coordinated promotion eff orts help break the cycle of limited awareness and create direct connections with wholesalers, retailers and fl oral designers. Designers who already have access to newer dianthus varieties say the fl owers bring fresh possibilities to their work.” Martha Aaron, AIFD, CEJ, TMF, owner of Sedona Mountain High


Flowers in Arizona, is one of them. “They’re great for garden designs and modern pieces,” she says of the new varieties. “The long vase life and approachable price point make them an easy ‘yes,’ especially once customers see how elevated these varieties feel.” Aaron said the fl owers often sell out quickly once customers see


them in arrangements. When shoppers learn the blooms are part of the carnation family, they frequently express surprise. “With today’s incredib colors, forms and textures, they’re in a whole new category,” she said.


Katie Vincent is the senior contributing editor for Floral Manage


‘BARBERATUS ROUGE’ Dümmen Orange


‘BARBERATUS FRESH’ Dümmen Orange


‘BARBERATUS FANCY BURGUNDY’ Dümmen Orange


‘BARBERATUS PARADISE’ Dümmen Orange


‘BARBERATUS BLOOM’ Dümmen Orange


‘BARBERATUS SNOW’ Dümmen Orange


‘SEL® KIWI SPLASH PINK’ Selecta One


‘BARBERATUS PARTY’ Dümmen Orange


‘BARBERATUS GRAPE’ Dümmen Orange


‘KIWI POLKA DEEP’ Selecta One


‘BARBERATUS WONDER’ Dümmen Orange


20 FLORAL MANAGEMENT | May/June 2026 | WWW.SAFNOW.ORG


‘BARBERATUS ZEN+’ Dümmen Orange


‘BARBERATUS IRIS’ Dümmen Orange


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