PAID ADVERTISEMENT CASE STUDY | MULTI-LOCATION MANAGEMENT


I Would Never Run a Flower Shop Without It


 


As told by Andy & Tony Fiannaca Jr., co-owners, Sparks Florist — Sparks, Nevada


Roots: Three Generations


Our grandfather, Tony Fiannaca Sr., started this business in 1960 after apprenticing at a local shop. When our father Mike joined in the early nineties — leaving gold exploration work be-  stability, community, and the chance to build something lasting.


Andy and I joined in 2004, straight out of high school. Neither  it became clear — this was where we wanted to be. Today, Andy runs delivery and wholesale; I handle design and sales. We op- erate three locations within a seven-mile radius, meeting weekly to review numbers and work through challenges together.


What We Were Working With Before


Our father adopted gotFlowers for our website in 2014 — a           to a modern website. Data lived in silos. Reconciling informa-  of phone calls.


We had always tracked cost of goods carefully — building reci- pes in Excel and maintaining them religiously. That discipline  


The Decision: Speed, Not Reluctance


   one roof — the process was remarkably fast. We already had our  a switch than a migration.


Our team learned the major functions within days. Our honest concerns going in were around the customer experience. What we found was that the data told a positive story almost immediately.


 





Recipes, Margins & the Truth About Your Costs


If you are not building your own recipes and tracking cost of goods against them — go start doing that now. It will transform how you make decisions.


When your cost data lives in the same environment where or- ders are taken, designed, and delivered, margin visibility be- comes real-time rather than retrospective. You stop pricing by instinct or competitive comparison. You know what a product actually costs.


  


   


For our designers, the recipe system changed the nature of train-          more consistent. And when a substitution is necessary — which  rather than just making an aesthetic call.


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